The 2024 China Feed Industry Expo was held from April 18 to 20, 2024 in Xiamen. Based on the goal of building an agricultural powerhouse, the expo aims to create a comprehensive platform for exhibition, exchange and cooperation in line with the requirements of high-quality development. At this expo, Adisseo carefully designed various forms of exhibition activities by carrying forward the “spirit” of Sinochem Holdings in the new era, and organized its clients to join sports activities in a pioneering manner, allowing them to feel the excellence and unique charm of its products through a rich interactive experience.

Additionally, Adisseo showcased a variety of innovative products, such as sweeteners, intestinal health products, nutrient enhancers and mildew removers, and held the “New Magic Selenium Source” - Selisseo? New Product Launch. Global Category Manager for Selisseo?, introduced the action mechanism of Adisseo’s Selisseo?, further described its exceptional performance and higher costeffectiveness in helping animals fight oxidative stress by comparison with other forms of selenium from different perspectives, and answered the questions raised by the present guests.

Adisseo’s digital presentation was also a highlight of the event. By asking the clients to scan the QR code for registration and sending them corresponding materials through an automated marketing tool, Adisseo quickly displayed the features and advantages of the products to the participants, so that it could quickly collect and analyze the information and feedback of potential customers for precision marketing.

To enhance the exchanges among different industries, Adisseo devised the creative campaign, “2024 Adisseo Cup Football Invitational Tournament for the Agriculture and Livestock Industry”, bringing together more than 60 professionals from the feed and breeding industries to compete. All participants said that sports activities like this were more meaningful than pure communication and more worthy of being promoted.

Adisseo’s participation in this event demonstrated its original intention to facilitate industry exchanges and progress in terms of innovation in products and event organization, as well as its strength and product advantages, and gave it an opportunity to engage and communicate with its clients from all aspects, which significantly improved the effect of the event and strongly underpinned subsequent marketing initiatives